Don't ever underestimate the importance of reviews and testimonials; having quality reviews on your Google My Business, Facebook page and website can significantly increase the probability of acquiring new customers and driving them toward converting. You may not have realised,…
It is safe to say that influencer marketing has taken off in the digital marketing space over the past few years. Brands are collaborating with influencers, particular on Instagram and marketing products to their audience. But for influencer marketing to…
If you have done any digital marketing, whether that be DIY or through an agency, you will have come across the metric click-through rate (CTR). CTR refers to how many times people click on your piece of advertising content compared…
A very common question our new clients ask is - How long will it take for my website to rank on Google? Well… It depends. We know this is a really ambiguous answer, but there are so many factors at…
If you have been running Facebook Ads recently, you may have noticed a couple of changes. Earlier this year, Facebook rolled out a major update to their newsfeed algorithm. This change looked to prioritise posts from a user’s family and…
If you don’t wish to solely rely on traffic from search engines to sell your products you need to think about a branding initiative. In the past, large scale branding campaigns have been reserved for advertisers with deep pockets. Creating…
If you run an online business or you have a website for lead generation, you may have heard about SSL certificates. SLL certificates are small data files which, when installed on your sites server, act like a digital padlock to…
The machines are taking over – Will Smith was right! Well, kind of. Google announced at their latest I/O conference in Mountain View California that their responsive AdWords function is currently in Beta, available to selected advertisers in the UK.…
Let’s face it – our attention spans are getting shorter… ….. … .. Is it time for a writing break yet? No - Must. Finish. Article… Knowing about our dwindling ability to hold focus (as well as all the secrets…
Kiwis, on the whole, love to get stuck in and give it a go, a gung-ho, do-it-yourself attitude which is especially present among business owners. While DIY can save you some money at first, and give you a sense of achievement…
