Top 5 Instagram Influencers Per Industry in New Zealand
It is safe to say that influencer marketing has taken off in the digital marketing space over the past few years. Brands are collaborating with influencers, particular on Instagram and marketing products to their audience.
But for influencer marketing to succeed, the influencer you are choosing must fit your audience and niche perfectly to ensure you’re going to be marketing your products to the right audience.
With that said, we are seeing many more influencers on social media than ever before, this makes it quite the challenge for businesses to pick the influencer perfect for them. So to help you out, we put together a list of New Zealand Instagram influencers across five different categories: Beauty, Health & Fitness, Food & Drink, Lifestyle and Outdoors & Adventure.
Beauty Influencers
If you’re looking at influencer marketing in the beauty industry, we are sure one of these influencers will fit your brand perfectly, ranging in audience size, demographics & more!
- @shaaanxo / Shannon Harris
Shannon Harris, also known as @shaaanxo is NZ’s best beauty blogger, with an Instagram following of almost 1.5 million! She shares her love for beauty and makeup with her followers from the United States, Australia, Germany & New Zealand.
- @simone_anderson / Simone Anderson
Simone Anderson is a qualified makeup artist and makeup influencer on Instagram. She has a following of 311,000, with high engagement among all her followers!
- @nikitahhx / Nikita
Nikita, is a makeup influencer who looks provides a range of different makeup looks for her audience to replicate, and reviews a range of beauty products. She has a following of 268,000!
- @_sallyjo_ / Sally Jo Hickey
Beauty influencer, Sally Jo, is the daughter of much loved NZ weather-man Jim Hickey! Sally Jo posts makeup reviews & makeup videos to her audience of 82,000.
- @alexmoulden / Alex Moulden
Alex is one of NZ’s beauty bloggers! With a following of 77,000, she posts a range of different content that exceeds just beauty. She considers herself a fashion & food blogger too!
Health & Fitness Influencers
The health & fitness industry is an incredibly popular industry on social media. Even better, NZ has some top fitness influencers! So if this is your industry, make sure Instagram influencer marketing is in your marketing strategy.
- @simone_anderson / Simone Anderson
Simone Anderson makes the list again, but this time as a health and wellness influencer. Her health and fitness journey is amazing to see, losing 92kg! Her inspiring story and attitude toward health & fitness has resulted in some very engaged followers all over the country & world!
- @matootles / Matilda Green
Bachelor star, Matilda Green built her following on the show. And has since become one of NZ’s top wellness influencers. She advocates a balanced lifestyle to her audience of 167,000.
- @anjuli_fitforlife / Anjuli Mack
Anjuli, as well as being a top female fitness influencer, is also a body transformation coach, training women all over the world about how to transform their bodies through exercise & food. The fitness influencer has an engaged following of 180,000!
- @gemflynn / Gemma McCaw
Previous Black Sticks superstar, Gemma McCaw is a health and wellness influencer, sharing healthy recipes, her training regime & more with her audience of 112,000.
- @art_green / Art Green
Bachelor star, Art Green, is one of NZs top male fitness influencers. Along with his wife Matilda, he advocates a balanced lifestyle, shares recipes & training and exercise options. Art has an engaged audience of 106,000!
Food & Drink Influencers
If you have a foodie product or business that you want to be advertised to food & drink lovers, then our list of top food influencers will help create awareness & demand for products!
- @simone_anderson / Simone Anderson
Believe it or not, Simone Anderson is on yet another list! She reviews at-home items like food boxes and snacks but also visits restaurants, so her audience can see what to buy & where to visit!
- @nadialimcooks / Nadia Lim
Nadia Lim made her mark on Master Chief and all while writing recipe books & more, she is a cooking influencer, showing her audience of 124,000 how to create delicious dishes!
- @eatlitfood / Albert Cho
Albert is a foodie influencer, providing hilarious and honest reviews of different restaurants, cafes, snacks & more. Albert’s shares his opinions with over 62,000 very engaged followers.
- @tasty.twins / Sophie & Emily Martin
Sophie & Emily are the foodie influencer twins behind @tasty.twins with a following of 19,4000. The influencers share recipes, snack ideas & more to a younger demographic that are looking for quick, easy & tasty meal items!
- @miss_pollys_kitchen / Polly
Polly creates restaurant-quality food for her audience of over 18,000 to create at home! She creates dishes with a range of different products for her audience to try.
Lifestyle Influencers
Perhaps your product or business is a little more generalised? In which case, our top lifestyle influencers cover anything from fashion, parenthood & more!
- @harryjowsey / Harry Jowsey
Harry made his following of over 3 million on Netflix show Too Hot To Handle, and is now one of NZ’s top lifestyle Instagram influencers. He covers things from fashion to modelling & more!
- @pjdeejaay / Polly Harding
Polly is a radio host, previously on ZM & now on KISS FM in Australia! She is an Instagram lifestyle blogger and posts anything from beauty, food & anything else in her day-to-day life with her audience of 123,000.
- @hannahlaity / Hannah Barrett
Hannah is married to All Blacks superstar, Bauden Barrett. She is a top lifestyle influencer that focuses on beauty, fashion, motherhood, interior design & more. She has an engaged audience of over 900,000 followers.
- @jaimeridge / Jaime Ridge
Jaime Ridge, the daughter of All Black & socialite is a luxury lifestyle influencer with a following of 51,700. She focuses on luxury goods with a particular focus on fashion!
- @daisydagg / Daisy Dagg
Daisy is married to another All Black superstar, Israel Dagg! Through her lifestyle blogging, she shares anything from motherhood to parenthood & her at-home life with her audience of over 46,000.
Adventure & Outdoor Influencers
Does your product or business require an influencer with a little more adrenaline and an adventurous attitude? Then our list of outdoor adventure influencers will help you find the influencer you’re searching for!
- @carmenhuter / Carmen Huter
Carmen is located in either NZ or Austria. She shares her stories of travel and adventure with her audience of 170,000!
- @rachelhunterx / Rachel Hunter
80s supermodel Rachel Hunter is an outdoor influencer with a following of 125,000. She posts about yoga, meditation – specifically outdoors & in nature!
- @travelphotoskiwi / Hamish Boyt
Hamish was the winner of the past season of the NZ Bachelorette. He shares his love for travelling and the outdoors, specifically within NZ! Hamish shares his content with an audience of 81,000.
- @barekiwi / Kylie Mulinder
Kyle is a top outdoor influencer, and brand ambassador for some large NZ adventure & outdoor companies. He shares his love for the outdoors, NZ travel & adventure and more with his audience of 65,000.
- @logan_dodds / Logan Dodds
Logan shares his love for the outdoors, travel & adventure with his audience of over 47,000. Logan isn’t afraid to take on any adventure, posting content involving motorcycling, surfing, hiking and more!
If you think that you have found an Instagram influencer that will fit your brand and products perfectly, then we recommend you contact them directly. Influencers will have their business email in their Instagram bio for you to ask further questions.
Do note that the pricing of Instagram influencer marketing varies depending on the influencer, industry and how large their following is.
